Case Study - Shared
Tuckernuck
Elevated Affiliate Management
Tuckernuck is a happy and authentic retail brand that embodies classic style and spirit, rooted in sport, travel, family, friends, and celebration. At Tuckernuck you'll find classic yet unique apparel and gifts, curated for a fun-filled life. El Toro and Tuckernuck have been partners since 2016.
01 - The Challenge
The Situation
In early 2023, we worked on a program overhaul to revitalize the affiliate marketing channel.
02 - What We Did
Our Approach
We revitalized the affiliate marketing channel by introducing Capital One Shopping, pulsing commissions, and strategic event inclusion, with no flat-fee placements required. We pulsed LTK commissions in coordination with the existing gifting program, collaborated with our Paid Social team to incentivize publishers to convert on the products and collections featured in Meta advertising, and partnered with the UPS Subsidies team to secure exposure with proven publishers.
03 - The Outcome
Capital One Shopping produced a 145% increase in affiliate revenue. Strategic commission pulsing drove a 52% lift in LTK year-over-year revenue.
04 - Visuals
05 - Keep Exploring