A new kind of Digital Optimization Agency.

Data Obsessed, Conversion Focused & Technology Driven

Our integrated approach to conversion combines UX, Search Marketing, & Affiliate services


El Toro is proud to have represented some of the top companies in the world of fashion and e-commerce.


Our integrated approach combines all of our world-class services into a complete optimization package.

  • Understand your users and how they make decisions and interact with online and offline media.

  • Set actionable goals using predictive modeling and create a strategy to reach those targets.

  • Research and refine an elegant, world-class experience that users will return to again and again.

  • Drive traffic to your site through use of Pay Per Click, SEO, Affiliate, Remarketing, Display and Social media outlets.

  • Use website analytics to assess the impact of your marketing campaigns and identify weak points in your site design.

  • Improve your site's conversion rates by removing friction from the user flow. We specialize in lead generation and ecommerce.


Our universal approach to e-commerce calls on years of experience and hundreds of successful projects to keep your site on top.

  • We select the best methods to research and understand the behavior and goals of your users to better shape your project.

  • Our experts review and research your business to provide meaningful, actionable strategies and a clear path forward.

  • We provide expert consultation to ensure a smooth launch and quick post-launch response to establish a commanding online presence.

  • Site performance is analyzed with a careful eye toward optimization and refinement to address its weakest performance points.

  • Continuous review and optimization keeps your site fresh and ever-improving in the face of an evolving online world.

  • We constantly explore new paths and opportunities so each iteration of your site helps your business grow and stay agile and adaptive.

Our Labs

The latest writings from our marketing, UX, and strategy experts.

  • What is UX, exactly?

    You’ve probably heard about UX lately, as it’s a rapidly growing field thanks to companies like Apple, Amazon, and Zappos that have made big business out of taking UX seriously. Here is a quick primer on what exactly UX means.

    Colin - 12/30/16
  • 3 often-missed SEO Health Checks

    There are always unique ways to check your site’s SEO health, in addition to an SEO’s standard arsenal. Check out these 3 out-of-the-box ways to improve your SEO.

    Adam - 1/10/17
  • Link Reposession

    Link Repossession is a term that has been gaining popularity in SEO circles after each Google Animal update. This technique involves reaching out to sites that talk about your site but do not link, or that take content or images from your site without giving you a citation and asking for a link.

    Adam - 1/14/17

About Us

El Toro Interactive is a leading Digital Marketing agency offering a targeted variety of Online Advertising, Social Media, Search Engine and Internet Marketing services. We focus on creating brand awareness and driving qualified traffic to businesses targeting both domestic and global consumers.

We work with companies of all sizes, including large institutional organizations, start up companies and SMB’s (small to medium sized businesses). This very diverse client base has provided El Toro Interactive with extensive experience and credibility in the Search Engine Marketing field and the Online Advertising/Social Media space.


Online Marketing is the core of our business and we have been doing it since 2005. Our team is constantly thinking of how we can over perform and over deliver. We set the bar high and are focused on surpassing it.

  • 2

    Offices in two different states

  • 15

    Expert employed at our various offices

  • 30

    R&D Sites across the country

  • 4

    Usability Labs locations

  • 1000’s

    of hours research and development


  • Eric Hellman

  • Jason Feingold

Our Locations

Our offices in downtown Raleigh, NC and Midtown Manhattan place us right where technology and commerce live.

Contact Us

Passion for creating state-of-the-art digital projects and guiding engaging user experiences is the fuel behind what we do for forward thinking brands and clients.