Case Study - Shared
7 For All Mankind
Card Linked Offers and Paid Exposure
In the past ten years 7 For All Mankind has become both an established modern classic for its sophisticated fits and a leading trendsetter for its newest fashion-forward washes and designs. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywood's leading ladies, and male celebrities are fans of the brand as well.
01 - The Challenge
The Situation
7 For All Mankind aimed to increase efficiencies and scale their affiliate marketing program when we partnered up in 2023.
02 - What We Did
Our Approach
We built out card linked offers with AMEX, Citibank, American Airlines, and other CLOs, using strategic event and placement participation to reach their cardholders. Working with Cartera, we tapped into an audience willing to pay full price for products. Through our extensive partnerships and brand exposure, we also secured larger packages with partners like Rakuten.
03 - The Outcome
CLOs have contributed 14% incremental revenue. Cartera drove a 92% increase in traffic, a 10% lift in AOV, and a $20k lift in revenue over a six-week period. Rakuten packages delivered a 2.5x platform ROAS.
04 - Visuals
05 - Keep Exploring