Full Account Restructure
The Splendid team came to us looking to capitalize their performance on Meta with the goal of driving a 2x last-click ROAS. They needed a dramatic shift in strategy. The existing account was unstructured, outdated, and not following best practices.
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Within the first month, we re-structured the account with a full-funnel campaign strategy, leveraging AI data, 1st party data, and pixel data. and implemented our Meta Performance 5 structure. After gaining learnings within our new campaigns and testing various types of creative, we leaned heavily into what was working to capitalize on this success.
As a result, we were able improve our ROAS MoM and hit an average 2.2x last-click. Over the time we have managed the account, we have also seen solid YoY growth with total last click revenue and ROAS up by 14% and 49% respectively.