Challenge:
In the limited search volume industry of Online Backup, Spanning needed to be a leader in the space. Reporting challenges abound, including a download page that does not live on the domain.
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"600+% Increase in Organic traffic"
Strategy:
El Toro developed and implemented a full on-page strategy, including a replatforming checklist and walkthrough, to help Spanning dominate the online backup and Google Services Backup search results. We focused on a strong content strategy to improve the search experience for users and businesses. The key to success with this client was regimented optimization and posting of extremely useful content.
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