Challenge:
In the limited search volume industry of Online Backup, Spanning needed to be a leader in the space. Reporting challenges abound, including a download page that does not live on the domain.
Increasing Cloud Backup App paid and trial downloads through content creation
In the limited search volume industry of Online Backup, Spanning needed to be a leader in the space. Reporting challenges abound, including a download page that does not live on the domain.
El Toro developed and implemented a full on-page strategy, including a replatforming checklist and walkthrough, to help Spanning dominate the online backup and Google Services Backup search results. We focused on a strong content strategy to improve the search experience for users and businesses. The key to success with this client was regimented optimization and posting of extremely useful content.