Online Marketing

SEO is ideal for improving your search results, but a healthy online campaign consists of both organic and paid tactics. We can help to tailor your online strategy and navigate you through the multitude of available media.

Online Strategies & Planning

Whether you are conceptualizing a short-term project, or laying the foundation for a long-term vision, we can steer you in the right direction.

When developing an online strategic plan, we consider several key factors:

• Industry trends
• Corporate values
• Objectives and performance indicators
• Google Analytics, Core Metrics, etc.
• Target audience
• Strategies to strengthen your brand
• Diversification
• Acquisition

Expect a fully detailed, mission-driven plan to ensure your course and maximize your return on investment.

Pay Per Click Management

PPC is a form of online advertising that involves the placement of an ad on the results page of a search engine. Ad impressions are triggered when a user’s keyword query matches the advertiser’s keyword. The beauty of this medium is that you only pay for your ad when a potential customer clicks on it.

In-house training and management of PPC campaigns can be extremely time consuming and very costly. Take advantage of our experience and tools to generate the maximum ROI for your campaign. Our services include:

• Yahoo! & Google AdWords PPC campaign support
• Keyword selection consulting
• Implementing strategies to increase click-through-rate (CTR)
• Monitoring search term bids
• Minimum and maximum cost management

Online Media Buys

By diligently monitoring placement channels, targeting methods, and rich media technologies, we pursue the customers who have already expressed interest in what you provide. We can negotiate cost-effective media buys that take advantage of the latest advancements in:

• Geo-, behavioral, and contextual targeting
• Rich media
• Banner advertisements
• Ad exchange networks
• Online ad networks
• CPA ad networks
• Featured/ sponsored placements

Online Reputation Management

With blogs, social networking sites, and free-for-all commentary becoming more available to your customer everyday, your online reputation is more important than ever. Most people never click past the first page of search results, so it is critical that positive results are the first ones (and the only ones) that your customers see. We work with top fortune 500 companies to ensure that their brands stay clean. Close the gap between your online and offline brand perception by utilizing our strategic blend of online PR positive SEO, and web-monitoring software.