Search Engine Optimization

The easier it is for search engines to find you, the easier it is for your customers to find you. At El Toro, one of our main functions is to build relationships; produce buzzworthy material; and optimize content and HTML for maximum searchability.

Link Baiting

We are experts in creating content that will get you high quality backlinks in areas relevant to your brand. We will help to fortify your online presence and optimize your organic search ranking by fostering relationships with other relevant, highly-ranked websites.

Whether original, informative, or humorous, content is a great way to gain links. Our talented team of writers and creative minds produce the goodies that bloggers, Diggers, and webmasters can’t keep their hands off of:

• Top 10 lists
• Relevant articles
• Widgets

Link Building

The main function of link building is to improve link popularity and page rank. Link popularity refers to the number of links pointing to your site from other sites on the Web. Page rank is a measure of importance assigned to sites that have “earned” trust through age, number of inbound links, and quality of content.

Link building is one of the most effective ways to:

• Improve visibility in search engine results
• Increase traffic substantially
• Save advertising dollars

Our link building team has the experience and expertise to consistently obtain high-quality, relevant, high-ranking backlinks that your website needs to stay on top.

Viral Marketing

Why spend marketing dollars when your customers can market for you? More than 90% of adults share content via email, and 75% share with 6 or more people at a time. Getting spreadable content into the hands of the online community can rapidly generate a larger customer base.

Viral marketing aims at appealing to a greater cross-section of the population through a word-of-mouth strategy. It is a highly effective way of building brand awareness, generating links, and creating buzz for new products, services, or events.

We deliver innovative and replicable viral campaigns in the form of:

• Flash projects
• Online games
• YouTube videos
• Social Media

On-Page SEO Consulting

Quality of content and structural elements are some of the most important factors that contribute to page rank and searchability. A full on-page SEO audit at El Toro will give you a clear picture of your strengths and weaknesses, as well as your plan of attack to fully optimize your site.

During our thorough examination of your site, we explore all positive and negative elements that search robots, or ‘spiders’, look for when investigating a website, including, but not necessarily limited to:

• Meta tags
• Keyword use
• Link relationships
• Content redundancy
• Negative ranking attributes
• Server response times

Following the audit, we compile our findings to develop your highly detailed report with recommendations for improvements where applicable.

Online Public Relations

The best defense is a good offense. In the fluctuating online environment, it is vital to retain the rapport with your current customers and establish positive brand associations with new ones.

Orchestrate your online PR strategy for maximum targeting and online visibility through:

• HTML and keyword optimization
• Article syndication
• Blogging services
• Social media PR strategies
• Story angles
• Online Reputation Management (link)