Spanning Cloud Apps

Increasing Cloud Backup App paid and trial downloads through content creation

  • "600+% Increase in Organic traffic"


    In the limited search volume industry of Online Backup, Spanning needed to be a leader in the space. Reporting challenges abound, including a download page that does not live on the domain.


    El Toro developed and implemented a full on-page strategy, including a replatforming checklist and walkthrough, to help Spanning dominate the online backup and Google Services Backup search results. We focused on a strong content strategy to improve the search experience for users and businesses. The key to success with this client was regimented optimization and posting of extremely useful content.

    • 9

      of 12:
      Months increased Organic
      traffic of up to 35% per month

    • #1

      for Conversion Paths and
      Assisted Conversions

    • 8%

      Organic traffic is the
      higest converting and
      most valuable channel
      driving traffic

    • #1

      Organic Traffic
      has the best conversions
      and most value of any channel