Diptyque

Increasing PPC efficiency through informed bid management

  • "72% Decrease in Cost-per-Conversion"

    Challenge:

    For over 50 years, legendary French perfumer diptyque has perfected the art of making scented candles and fragrances that are known all over the world. El Toro Interactive partnered with diptyque to help spread their message through the use of PPC marketing while focusing on spend efficiency.

    Strategy:

    El Toro reorganized the program, increased the granularity of the account and added thousands of new keywords to the campaigns. Bid management methodologies were incorporated and underperforming segments were pulled down.

    • 288%

      Increase in Conversion Rate

    • 57%

      Decrease in SEM Costs

    • 41%

      Increase in Revenue

    • 72%

      Decrease in
      Cost per Conversion

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